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Geppetto's World designs, produces and distributes bespoke play solutions to a diverse market. It was created out of a passion for design, an obsession with play and a love of children. Driven by a deep and unwavering belief in the power of play, this innovative company is fast growing into one of South Africa’s preferred suppliers of play and developmental equipment.

Our core product is a locally produced range of soft play and developmental equipment called PlayOn. We also supply a wide range of games and outdoor play equipment carefully selected from the US and Asia.

With the innovative designs of our local team as well as those of our international partners, our goal is to bring the best play and developmental equipment home to our South African children.

Our Story

Colin Levin, engineer, award-winning designer and Peter Pan of free play, formed Geppetto’s World in 2003.

His passion for design and creativity was nurtured from a young age by his grandfather Morris Papa Seeff who was also an engineer and renowned inventor in the steel industry. As a child Colin spent many busy hours toolkit in hand, exploring and creating in Papas workshop.

Note from Colin Levin the Peter Pan of free play and founder of Geppettos World Geppettos is the realization of a dream to bring more play into the world.

Play is my life. Its my passion and it’s the way I relate to the world. Play enables exploration, discovery and growth. This is something instinctively understood by children. Through play they express their freedom and their individuality. They collect information from the world around them that facilitates both their cognitive expansion as well as their emotional and social development by fostering their relationships and self-esteem.

There is huge hype around kids spending too much time on video games, X Boxes, Wiis, cellphones and other gadgets. While electronic gaming has its place in a childs world, it’s sadly becoming the only world some of them have come to know. Time spent playing outside, moving their bodies, using their imaginations, interacting and socialising and simply being kids is decreasing at a frightening rate. And because of technological advancement our children have become over-exposed and under-protected. They are growing up too quickly and our job as playmakers is to create environments that encourage kids to be kids.